Name on rice for a price

We were asked to design an enhancement for any one of the businesses we had observed.
We chose the 'Name on rice' guy.

The main problems that we identified were:
-obscure location
-no advertising
-small sign (cannot be seen from distance)
-tiny products (cannot be seen from distance)



The problems made him easy to miss- a fly on the wall.
Thus, we designed two enhancement for him.

1)Large model grain of rice
2)Paper bags with name and number

The large model grain of rice would be visible from a distance, and give potential customers an idea of what he is selling. This way, more people would be interested to visit his stall and ask about his products.

The paper bags are multipurpose
-They look attractive
-They look professional
-They are useful for carrying the product
-They advertise his business
-They are convenient
The bags make the product good as a gift, so it would be convenient for people to buy it as a gift. The bags spread the word, so other people can get to know about him and his talent.
People can easily contact him for particular personalized products they may want.

He was very happy with the enhancement, and began using it immediately. He felt that it would help his business. We will get back to him later, to ask how it actually helped.